Lada Shemet
I focus on how brands turn strategy into real-world impact, building thoughtful, commercially sound marketing that balances creativity with structure.
Foundation
Looking to build a career in the European market, contributing to brands that prioritise long-term value, clarity of positioning, and meaningful growth.
Focus
Currently specialising in digital marketing with a strong interest in FMCG and beauty, where strategy, consumer insight, and execution come together.
Direction
Shaped by a multidisciplinary background across law, entrepreneurship, and brand marketing, developing a structured and commercially grounded way of thinking about brands.
I’m motivated by understanding how brands create relevance and long-term value. My approach to marketing is grounded in strategy, clarity of positioning, and a strong sensitivity to both data and creativity.
I’m currently focused on growing within the European FMCG and beauty landscape, contributing to brands with a clear point of view and ambition for impact.
Experience
Camilla Gabrieli - Marketing Intern
Oct 2025 – Current
Luxury bridal footwear | Madrid
I supported brand strategy through market and competitor analysis across the European luxury landscape, translating insights into more efficient content and engagement workflows. My work focused on improving customer experience by aligning data, tools, and brand positioning.
Wave of Flood - Co-Founder
Jan 2025 – Current
Personal entrepreneurship project | Manchester
I co-founded a fashion brand project, leading cross-functional collaboration across marketing, design, and suppliers. The focus was on building a KPI-driven marketing approach while managing international operations and timelines.
Linkilaw Solicitors - Legal Intern
Sep 2024 – Dec 2024
Sanctions & regulatory law | London
I worked on international sanctions and asset-freezing cases, advising clients across multiple jurisdictions. This experience sharpened my analytical thinking, attention to detail, and ability to communicate complex information clearly.
Topgrad - Brand Ambassador
Aug 2022 – Jun 2023
Tech start-up | London
I represented a fast-growing tech platform, driving student acquisition and brand awareness through on-campus and digital initiatives. By combining performance metrics with community engagement, I helped significantly increase platform visibility.
Education
Queen Mary University of London
Bachelor of Laws, LLB
London, UK
Developed a strong analytical and structured way of thinking, with emphasis on research, critical evaluation, and clear communication. This legal foundation continues to inform my approach to strategy, problem-solving, and commercially grounded decision-making.
IE Business School
Master in Digital Marketing, MSc
Madrid, Spain
Focusing on strategic brand building, consumer insight, and data-informed marketing decisions. Coursework and projects explored FMCG and beauty markets, integrating marketing strategy, performance analysis, and creative execution within a European context.
Areas of Focus
Consumer Insight
Understanding behaviour to inform decisions
FMCG & Beauty Marketing
Category-led thinking and brand relevance
Brand Strategy
Positioning, clarity, long-term value