{"id":118,"date":"2026-01-16T12:42:27","date_gmt":"2026-01-16T12:42:27","guid":{"rendered":"https:\/\/ladashemet.com\/?page_id=118"},"modified":"2026-01-31T22:46:08","modified_gmt":"2026-01-31T22:46:08","slug":"home","status":"publish","type":"page","link":"https:\/\/ladashemet.com\/fr\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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Lada Shemet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I focus on how brands turn strategy into real-world impact, building thoughtful, commercially sound marketing that balances creativity with structure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMy Experience<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Foundation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Looking to build a career in the European market, contributing to brands that prioritise long-term value, clarity of positioning, and meaningful growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Focus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Currently specialising in digital marketing with a strong interest in FMCG and beauty, where strategy, consumer insight, and execution come together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Direction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Shaped by a multidisciplinary background across law, entrepreneurship, and brand marketing, developing a structured and commercially grounded way of thinking about brands.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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I\u2019m motivated by understanding how brands create relevance and long-term value. My approach to marketing is grounded in strategy, clarity of positioning, and a strong sensitivity to both data and creativity.<\/p>

I\u2019m currently focused on growing within the European FMCG and beauty landscape, contributing to brands with a clear point of view and ambition for impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Camilla Gabrieli - Marketing Intern<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Oct 2025 – Current<\/p>

Luxury bridal footwear | Madrid<\/p>\n

I supported brand strategy through market and competitor analysis across the European luxury landscape, translating insights into more efficient content and engagement workflows. My work focused on improving customer experience by aligning data, tools, and brand positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Wave of Flood - Co-Founder<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Jan 2025 – Current<\/span><\/p>

Personal entrepreneurship project | Manchester<\/span><\/p>

I co-founded a fashion brand project, leading cross-functional collaboration across marketing, design, and suppliers. The focus was on building a KPI-driven marketing approach while managing international operations and timelines.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Linkilaw Solicitors - Legal Intern<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sep 2024 – Dec 2024<\/p>

Sanctions & regulatory law | London<\/p>

I worked on international sanctions and asset-freezing cases, advising clients across multiple jurisdictions. This experience sharpened my analytical thinking, attention to detail, and ability to communicate complex information clearly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Topgrad - Brand Ambassador<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Aug 2022 – Jun 2023<\/p>\n

Tech start-up | London<\/p>\n

I represented a fast-growing tech platform, driving student acquisition and brand awareness through on-campus and digital initiatives. By combining performance metrics with community engagement, I helped significantly increase platform visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Education<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Queen Mary University of London<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Bachelor of Laws, LLB<\/p>\n

London, UK<\/p>\n

Developed a strong analytical and structured way of thinking, with emphasis on research, critical evaluation, and clear communication. This legal foundation continues to inform my approach to strategy, problem-solving, and commercially grounded decision-making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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IE Business School<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Master in Digital Marketing, MSc<\/p>\n

Madrid, Spain<\/p>\n

Focusing on strategic brand building, consumer insight, and data-informed marketing decisions. Coursework and projects explored FMCG and beauty markets, integrating marketing strategy, performance analysis, and creative execution within a European context.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Areas of Focus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Consumer Insight<\/strong>
Understanding behaviour to inform decisions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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FMCG & Beauty Marketing<\/strong>
Category-led thinking and brand relevance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brand Strategy<\/strong>
Positioning, clarity, long-term value<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLet's Get in Touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Lada Shemet I focus on how brands turn strategy into real-world impact, building thoughtful, commercially sound marketing that balances creativity […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-118","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ladashemet.com\/fr\/wp-json\/wp\/v2\/pages\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ladashemet.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ladashemet.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ladashemet.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ladashemet.com\/fr\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":229,"href":"https:\/\/ladashemet.com\/fr\/wp-json\/wp\/v2\/pages\/118\/revisions"}],"predecessor-version":[{"id":657,"href":"https:\/\/ladashemet.com\/fr\/wp-json\/wp\/v2\/pages\/118\/revisions\/657"}],"wp:attachment":[{"href":"https:\/\/ladashemet.com\/fr\/wp-json\/wp\/v2\/media?parent=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}